Marketing infrastructure built by operators

We’ve sat in the seat. We’ve hired the firms. We know what needs to be delivered — and we deliver it.

60+ years of combined operator experience across agencies, retail, financial services, CPG, private equity,
and Fortune 100. McKinsey/Deloitte replacement at a fraction of the cost.

See Opteros → Talk to an operator
60+ Combined years of senior operator experience
$300M+ In marketing P&L managed at Fortune 100 scale
3 Founders, in the room with every engagement
90 days From diagnostic to a live, working system

Opteros — GEO for operators

Meet Opteros.

Brand visibility, inside AI search.

Brand discovery is shifting from Google’s first page to AI answers. Buyers now ask ChatGPT, Claude, Gemini, or Perplexity—and the response typically cites just two or three brands. Cited brands compound. Everyone else gets skipped.

Opteros by Flatbird Labs is GEO made operational. It tracks where your brand or your clients show up in AI citations, pinpoints what to change across content and technical signals, and prioritizes recommendations by impact vs. effort. Every week you get a clear, actionable game plan — not a sixty-page audit that dies in a folder.

Book a brand snapshot See how Opteros works

Advisory

When a product isn’t the answer, we build the system you need.

For brand leaders and independent agency principals who need an operator in the room, not another deck. Engagements start at $50K and include three stages: diagnose, build, operate.

Bespoke client builds.

Custom advisory engagements where Flatbird builds the working system: attribution stacks, prospect intelligence tools, market-expansion infrastructure, or whatever the diagnosis calls for. Senior operators on every call. Three stages — diagnose, build, operate — with a revenue outcome attached.

Diagnose Build Operate

The anti-holdco capability layer.

Independent agencies that win against the holding company agencies do so on capability, not headcount.

We build the proprietary intelligence layer that empowers an independent agency to tell a brand CMO the story that Publicis and WPP can’t. Your team gets Flatbird’s operator judgment plus the tools you need to compete. Your clients get answers in weeks, not quarters. You keep the relationship. We stay behind the scenes.

Workshop Build & license Revenue share

The team

Our operators are in the same room as the buyers we sell to.

Flatbird is run by senior operators who have done this work at scale — not consultants who have advised it. We have managed the budgets, hired the agencies, and made the calls when the board was watching.

Michael Chao

Co-Founder & CEO

15 years as a CMO and senior marketing executive at the country’s largest retailers — Walmart, Dollar General, Lidl US. Built the revenue systems, managed the budgets, and delivered results when the board was watching.

Josh Neff

Co-Founder & CPO

20+ years building investment and portfolio intelligence tools for institutions managing $15B+ in assets. Now applying that discipline to AI systems that solve real revenue problems, not flashy ones.

We work with a select number of companies at a time.
If you want an operator in the room, not another deck, then let’s talk.

Talk to us →

Start a conversation

Tell us where you want to grow. We’ll come back with a real point of view.

We don’t do proposals before conversations. Tell us the problem, and we’ll tell you honestly whether we can help — and how.

Email: hello@flatbirdlabs.com

Location: United States — serving clients nationwide.